Currently
Open to Opportunities
Building Brands,
Driving Growth,
Creating Impact.
Marketing & Business Development Enthusiast with roots in hospitality, sharpened at TAPMI, and field-tested at General Mills. Passionate about strategic branding, enterprise sales, and creating lasting consumer connections.
The Story So Far
Sales professional and MBA graduate with a track record of building markets, driving revenue, and leading teams. Grounded in FMCG field execution at General Mills, sharpened in marketing strategy at TAPMI, and passionate about the intersection of brand storytelling, consumer insight, and enterprise growth.
₹2.5Cr
Monthly Revenue Delivered
282
Clients Acquired
130%
BrandScan Applications Growth
95%
Customer Satisfaction Rate
FMCG & Field Sales
2+ years at General Mills India — built a territory from the ground up, managed distributor networks, and drove consistent revenue growth across South Gujarat.
MBA from TAPMI
Graduated from T. A. Pai Management Institute (2024–2026) — one of India's top AACSB-accredited business schools — with deep grounding in marketing, brand strategy, and consumer behaviour.
Market Research & Branding
Led live corporate research projects as Co-Convenor of BrandScan — managing client briefs, cross-functional teams, and delivering actionable brand insights.
Hospitality Foundation
Bachelor's in Hotel Management from IHM Chennai (IGNOU) — built a foundation in client excellence, service precision, and operational discipline.
From Hospitality to
Business Strategy
Professional Summary
A results-driven marketing and business development professional with a rare blend of hospitality service excellence and MBA-level strategic thinking. With experience spanning FMCG enterprise sales at General Mills, primary market research leadership through BrandScan, and deep-rooted understanding of consumer behaviour — the focus has always been on translating insight into growth. Passionate about brand building, storytelling-led sales, and fostering high-impact client relationships. Open to opportunities in Marketing, Sales Strategy, and Business Development roles.
Anuj Garg's story isn't a straight line — it's a deliberate arc of reinvention. Starting with a foundation in Hotel Management from IHM Chennai, where discipline, client excellence, and service precision became second nature, he chose to amplify those instincts with business acumen at TAPMI.
At TAPMI, the transition was swift and bold. An MBA opened doors to marketing frameworks, consumer behavior theories, and enterprise sales thinking. But it was real-world immersion — a Territory Sales Officer stint at General Mills and co-leading BrandScan — that turned knowledge into capability.
Today, the passion lies at the intersection of brand storytelling, strategic sales, and consumer understanding — building businesses from the inside out, one relationship and insight at a time.
2+
Years in Field
10+
Brands Worked With
5+
Projects Led
My Journey
From mastering the art of hospitality at IHM Chennai to sharpening strategic instincts at TAPMI — the journey has been one of deliberate transformation. Each step was a choice to push beyond comfort, embracing new industries and frameworks while staying anchored in people-first thinking.
What Drives Me
Brands have the power to shape perception, build trust, and move markets. That intersection of consumer psychology, storytelling, and business impact is where passion meets purpose. Every campaign is a conversation; every sales call is an opportunity to solve a real problem.
Leadership Philosophy
True leadership is about creating clarity in complexity and inspiring action. Leading BrandScan research teams at TAPMI taught that great outcomes emerge when people feel heard, empowered, and aligned toward a shared vision — not just managed.
Industries I Love
FMCG, hospitality, enterprise B2B, and emerging consumer tech — these are the arenas where branding meets behavior at scale. The challenge of converting insight into strategy, and strategy into measurable growth, keeps the curiosity alive.
Where Impact Was Made
From FMCG field sales to brand research leadership — a journey built on hands-on execution and strategic thinking.
General Mills India
Territory Sales Officer
- Built the South Gujarat territory for Pillsbury from the ground up — expanded customer base to 282 clients through targeted B2B sales and a structured market entry strategy.
- Delivered consistent monthly revenue of ₹2.5 Crores by optimising the sales funnel, improving distributor performance, and identifying product diversification opportunities.
- Managed a distribution network of 3 Stockists and 5 sub-Stockists — streamlined procurement, monthly purchase orders, and stock liquidation processes.
- Achieved 95% customer satisfaction by maintaining high-frequency client engagement and proactively resolving issues at the account level.
- Improved operational efficiency by 20% through regular field visits, on-ground coaching, and structured implementation of growth strategies.
GrayQuest
Marketing Intern
- Acted as key liaison between GrayQuest and educational institutions, facilitating partnerships for no-cost EMI student fee payments.
- Built and maintained relationships with school and college counsellors to integrate GrayQuest's fee financing services into institutional workflows.
- Created need-based messaging for parents to drive awareness and improve lead-to-conversion ratio.
- Collaborated with cross-functional teams to track and resolve backend issues related to student loan applications and documentation.
BrandScan – TAPMI
Co-Convenor
- Co-convened TAPMI's flagship market research event — managing end-to-end planning, team operations, and corporate partnerships.
- Led a 45+ member team to execute live market research projects for corporate clients; spearheaded 16+ client pitch meetings.
- Drove a 130% increase in BrandScan applications through targeted marketing and strategic awareness campaigns.
- Conducted outreach to 50+ corporate entities and liaised across 20+ student administration meetings.
BrandScan – TAPMI
Junior Project Manager
- Pitched to potential corporate clients for acquiring live market research projects.
- Developed and maintained strategic partnerships with industry professionals.
- Conducted market research to identify and approach potential corporate partners.
- Conducted outreach to 50+ corporate entities to boost event participation and project pipeline.
Alumni Relations Committee – TAPMI
Junior Member
- Maintained and nurtured connections with TAPMI's 8,000+ alumni base.
- Supported alumni engagement initiatives and facilitated communication between current students and the alumni network.
HouseItt
Sales & Marketing Associate
- Bridged the gap between students and flat owners through a structured lead conversion mechanism.
- Solicited new business via telephone, in-person networking, and online lead generation channels.
- Maintained client relationships through consistent follow-ups, building trust and ensuring retention.
The Lalit Suri Hospitality Group
Industrial Trainee
- Completed Industrial Training across all core hotel departments — F&B Services, Housekeeping, Front Office, 24/7 Bar & Coffee Shop, and Food Production.
- Maintained 100% attendance throughout the training period.
- Received Letters of Appreciation from F&B, Housekeeping, and Front Office departments.
Academic Foundation
A unique blend of hospitality roots and business education — the foundation for a multi-dimensional professional perspective.
TAPMI — T.A. Pai Management Institute
Master of Business Administration (MBA)
Marketing & Business Development
Jun 2024 – Apr 2026 · Manipal, Karnataka
IHM Chennai — Institute of Hotel Management
Bachelor of Science
Hospitality & Hotel Administration
2018 – 2021 · Chennai, Tamil Nadu
IGNOU
Bachelor of Science (Correspondence)
Distance Learning
2018 – 2021 · India
Core Competencies
A versatile skill set built at the intersection of marketing science, sales craft, and strategic thinking.
Marketing & Branding
Sales & Business Development
Research & Analytics
Client & Communication
Work That Defines
Click any card to explore the strategy, execution, and impact behind each initiative.
Mahindra "Tougher Than Tough" Campaign Analysis
In-depth analysis of Mahindra's bold brand repositioning campaign targeting the aspirational SUV buyer segment.
Deconstructed the campaign's messaging architecture, audience targeting strategy, and emotional resonance factors. Evaluated the effectiveness of multi-platform execution across digital, OOH, and dealership touchpoints, providing strategic recommendations for brand equity amplification.
Alumni Engagement Branding Strategies
Developed a strategic framework to strengthen alumni-institution relationships through brand storytelling and community building.
Identified key engagement pain points across the alumni lifecycle and designed targeted communication touchpoints. Created branding materials and engagement templates that improved alumni response rates and event participation significantly.
FMCG Sales Market Execution Learnings
Synthesized learnings from territory sales execution at General Mills into a replicable market execution playbook.
Documented distributor relationship management frameworks, retail outlet activation strategies, and consumer engagement approaches derived from field experience. The playbook captures best practices for territory expansion and secondary sales growth.
BrandScan Research Projects
Led multiple client research engagements under BrandScan, TAPMI's premier branding and market research body.
Managed the full research lifecycle — from client brief interpretation and questionnaire design to data collection, analysis, and insight delivery. Projects spanned consumer perception studies, competitive benchmarking, and brand health assessments across diverse sectors.
Milestones That Matter
Each achievement represents a deliberate step in building a multi-dimensional professional identity.
MBA from TAPMI
Top-ranked management institution
Earned an MBA from T.A. Pai Management Institute — one of India's premier B-schools known for rigorous academic programs and industry-connected curriculum in marketing and business management.
BrandScan Leadership
Co-Convenor & Junior Project Manager
Elevated to a leadership role in BrandScan, TAPMI's flagship market research and branding body, overseeing cross-functional teams and client-facing research projects that sharpened strategic and managerial capabilities.
General Mills Experience
Territory Sales Officer
Gained real-world exposure working as a Territory Sales Officer at General Mills — a Fortune 500 global FMCG company — managing distributor networks, retail execution, and sales growth initiatives across a defined territory.
Dual-Domain Expertise
Hospitality + MBA
A rare combination of IHM Chennai's hospitality training and TAPMI's business education creates a unique dual-lens perspective: service-first mindset fused with strategic business acumen, powering client-centric approaches to brand and sales challenges.
Enterprise Sales Exposure
Marketing & Sales Strategist
Built foundational expertise across marketing strategy, enterprise B2B sales, and consumer behaviour analysis — skills cultivated through both formal education and field-level execution at a multinational FMCG company.
Let's Create Together
Whether it's a branding challenge, a business opportunity, or just a meaningful conversation — the door is open.